Marketing Strategies and Trade of Medicinal Plants in Uttaranchal: Present and Future Prospects

Abstract

Medicinal plants have attracted considerable interest in recent years. Commcrcial enterprises and local dwellers are regularly exploiting natural heritage of these mcdicinal plants. There is an urgent need of conservation of these valuable medicinal plants through cultivation. Poor marketing structure in the country is the primary challenge towards its promotion and cultivation. In Uttaranchal, attention has been given to conservation/cultivation and its open trading system by the government. The present paper highlights the cultivation and opcn trading aspects of medicinal plants in the State.